How to draw up the communication plan for a research project
Communicating a research project means reporting on scientific work and its results, through strategic and objective actions.
Communication builds bridges between science and society, increases scientific knowledge, and establishes a dialogue with the non-expert public so that they value the research.
Unlike dissemination, the recipient of the communication is the general public. To achieve specific goals, we can address the target through different channels, and by using understandable language.